#Adults tictok movie
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#Adults tictok tv

Outlets have hired or outsourced help from creators to insert comedy into the news and develop strategies for attracting users’ attention within the first few seconds of videos, as audiences’ attention span on TikTok is miniscule. That has caused newsbrands to, at times awkwardly, attempt to adapt their coverage on the platform to increase appeal. I think news is more aware of its ability and need to engage those audiences than ever.”Īudience expectations on TikTok skew toward “light-hearted” content and news, as detailed by Ofcom and in a prior study by media agency Fanbytes by Brainlabs. AOP managing director Richard Reeves said on the same podcast, “there isn’t a news organisation or a publishing organisation I know of that doesn’t have a strategy off-platform. Paid newspaper circulation ‘falls below 3 million’īut with more young users preferring to spend their time on the likes of TikTok, publishers are needing to meet audiences where they are. But the only hope for legitimate news and, ultimately, the survival of legitimate democracies, is to keep focusing on trust, accuracy, meaning, explanation-and okay, we all like a laugh and funny stories, but if the world is totally dominated by the funnies, we’re all in a serious position indeed.” “We can do very little about people prepared to watch videos about cats on TikTok,” chided columnist and former BBC presenter Raymond Snoddy in a recent episode of The Media Leader Podcast. The rising popularity of social apps for news among younger audiences isn’t surprising if you’ve ever talked to a teen or twentysomething, but the shift in news consumption habits is no less worrying for those that care about supporting high quality news organisations and, through them, democracies. Meanwhile, 10% of UK 16-24s claim to consume no news at all, twice the figure for all adults (5%). The others included Instagram (44%), Facebook (33%), Twitter (31%) and TikTok (29%). Ofcom found that among this age group, BBC One is the only traditional media source to make their top five news sources consumed (33%).

#Adults tictok tv

According to the report, 71% of individuals aged 16-24 say they use social media for news, compared to just 53% using broadcast TV and 28% using print or online newspapers. The growth in using the short-form video platform for news is the latest example of the shift in news consumption driven by younger audiences. That is equal to the proportion of UK adults that say they receive their news from The Guardian (10%) and ahead of BBC Radio 1 and Channel 5. TikTok is owned by Chinese firm ByteDance, which is being scrutinized in multiple countries over privacy and surveillance concerns.TikTok is now used by 10% of UK adults as a source of news, according to the latest news consumption report from Ofcom.

#Adults tictok full

The Deterring America's Technological Adversaries (DATA) Act passed the Republican-led House Foreign Affairs Committee on a party-line vote but will face opposition from free speech campaigners and Democrats when it comes up for vote in the full House and Senate. Meanwhile, time spent by 'millennials and Gen X' watching traditional television is falling and it is likely many TV viewers are 'second-screening' with TikTok, according to the report.Ī panel of US lawmakers voted this week to advance a bill that would make it easier to ban Chinese-owned video sharing app TikTok, amid criticism that the proposal threatens free speech.

#Adults tictok movie

'TikTok users ages 18 to 24 are watching the equivalent of a full-length comedy movie on the app every day.'

'TikTok is a huge reason for the sustained growth in overall time spent with social networks since the pandemic,' the report said. US adult users will spend an average of nearly 56 minutes per day on TikTok this year, six minutes less than the time spent watching Netflix, the market tracker forecast. TikTok is proving particularly addictive for US adults ranging from age 25 to 54 years old, according to Insider Intelligence. 'It's well ahead of YouTube user time and closing the gap with Netflix.' 'The amount of time US adult TikTok users spend on the app is rising quickly,' the market tracker said in the report. TikTok use eclipsed that of YouTube two years ago and has continued to grow faster than the Google-owned video sharing platform, particularly among US adults in their prime earning years, the report indicated.